CDICV - Lavernia & Cienfuegos

CDICV

Corporate identity. CDICV (Institue of Interior Designers in Valencia). 2009

This identity presented the challenge of having multiple initials difficult to read and pronounce and of having a lengthy title difficult to recognise and memorise. The proposed solution attempted to make a virtue of a necessity by giving a typographic solution of a typographic problem. Therefore for the initials, a functional composition was looked at which favoured readability and recognition. The solution also consisted of a compact unit in which the initials and the title became the actual logo. This solution was stable and powerful, white or black over a colour and is neutral, timeless and transmits the college’s standing and rigour of which the brief asked.

www.cdicv.com

CDICV

Corporate identity. CDICV (Institue of Interior Designers in Valencia). 2009

This identity presented the challenge of having multiple initials difficult to read and pronounce and of having a lengthy title difficult to recognise and memorise. The proposed solution attempted to make a virtue of a necessity by giving a typographic solution of a typographic problem. Therefore for the initials, a functional composition was looked at which favoured readability and recognition. The solution also consisted of a compact unit in which the initials and the title became the actual logo. This solution was stable and powerful, white or black over a colour and is neutral, timeless and transmits the college’s standing and rigour of which the brief asked.

www.cdicv.com