Hacendado dried fruits
Graphic design for a dried fruits range. Importaco. 2007
A dry fruits range produced by IMPORTACO exclusively for the supermarket chain MERCADONA. There was a main objective: to put order and to improve their visibility and to minimize the time in the shopping decision. The solution is based: – In the functional use of colours, which helps to identify the different ranges of products. – A clear and very legible typography. – Huge images of the nuts, which besides facilitating the identification provide a differential and amusing aspect.