Madrid 2012

Olympic candidacy dossier. Madrid 2M12 society. 2004

In 2004 we won a competition that was organized to decide who would be in charge of the design of the Olympic candidacy dossier. The planning and coordination between the team responsible for generating the content (texts, 3D images, drawings, models, photos, et cetera) and our team of designers was crutial. We were tasked with outlining all the design guidelines for all collaborating parties to follow. The project was a balance between aesthetics and functionality with the aim of achieving maximum and coherent visual clarity. On one hand, the reading and the searching of specific contents ought to be a straightforward task; and on the other hand, the dossier ought to be attractive, modern, dynamic and engaging.

Madrid 2012

Olympic candidacy dossier. Madrid 2M12 society. 2004

In 2004 we won a competition that was organized to decide who would be in charge of the design of the Olympic candidacy dossier. The planning and coordination between the team responsible for generating the content (texts, 3D images, drawings, models, photos, et cetera) and our team of designers was crutial. We were tasked with outlining all the design guidelines for all collaborating parties to follow. The project was a balance between aesthetics and functionality with the aim of achieving maximum and coherent visual clarity. On one hand, the reading and the searching of specific contents ought to be a straightforward task; and on the other hand, the dossier ought to be attractive, modern, dynamic and engaging.