Selecta

Identity and naming for Fedecarne. 2004

Fedecarne, the association for outlets selling meat in Madrid, started the development and exclusive distribution for associates of a high-quality brand of beef: SELECT. We gave a name and a graphic treatment that alluded to the exclusivity, quality and prestige which are fundamental attributes of the brand. This is one of the first attempts in the sector to build a brand that communicates directly to end customers.

Selecta

Identity and naming for Fedecarne. 2004

Fedecarne, the association for outlets selling meat in Madrid, started the development and exclusive distribution for associates of a high-quality brand of beef: SELECT. We gave a name and a graphic treatment that alluded to the exclusivity, quality and prestige which are fundamental attributes of the brand. This is one of the first attempts in the sector to build a brand that communicates directly to end customers.