{"id":17178,"date":"2023-05-20T11:19:15","date_gmt":"2023-05-20T09:19:15","guid":{"rendered":"https:\/\/lavernia-cienfuegos.com\/pruebas\/?post_type=work&#038;p=17178"},"modified":"2025-08-27T11:13:22","modified_gmt":"2025-08-27T09:13:22","slug":"valencia-marca-turismo","status":"publish","type":"work","link":"https:\/\/lavernia-cienfuegos.com\/pruebas\/work\/valencia-marca-turismo","title":{"rendered":"Valencia Tourist Brand"},"content":{"rendered":"<p>This logo communicates the idea of Valencia as a dynamic city open, modern city that is vibrant and alive with intensity (brand concept: <strong><a href=\"https:\/\/weaddyou.es\/\">weaddyou<\/a><\/strong> agency). It does so by using a graphic device that comes from the world of drawing, from comic strips, where lines parallel to the outline of a figure are used to create a sense of vibration, but in this case it is applied to typography.<\/p>\n<p>Although it is a tourism brand, the conclusion from preliminary studies and surveys was that it should not be centred on the conventional tourism of sun, beach and fun. Valencia is also a major city with ideal economic, cultural and infrastructural conditions for organising conferences and cultural, professional or business events. This is why we have designed a logo in which, even though there is movement in the letters and a vibrating effect, everything is enclosed within a rectangle, which is a compact shape that transmits strength and solidity. At the same time, the result is sufficiently unique and distinctive, within the category of city branding, to be easily recognised and remembered.<\/p>\n","protected":false},"author":15,"featured_media":17260,"template":"","class_list":["post-17178","work","type-work","status-publish","has-post-thumbnail","hentry","works-home","works-all","works-graphic"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Valencia Tourist Brand - Lavernia &amp; Cienfuegos<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Valencia Tourist Brand - Lavernia &amp; Cienfuegos\" \/>\n<meta property=\"og:description\" content=\"This logo communicates the idea of Valencia as a dynamic city open, modern city that is vibrant and alive with intensity (brand concept: weaddyou agency). 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