Etnia Happy Gels
Fruit, chewing gum, biscuits, mojitos that have become part of the mundane waiting to be consumed or end up in the bin, have found a new lease of life in ETNIA’s fun and exciting new ‘Happy’ range. They have been reinvented as body lotion (Happybodys) and as shower gel (Happygels), resulting in appealing and unique fragrances. Happygels are a part of the young and exciting product lines on offer at ETNIA , a new make-up and cosmetics brand. It is design with communication focused on young people, and with sense of humor playing a central role in the bottle design, illustration (old etching print meets comic strip), and in the casual and suggestive copy.
Sanico
The original logo of the business was a seahorse. We designed a new corporate image respecting the heritage of the motif.
www.sanico.es
Paniacos
Paníacos (a portmanteau play-on-words of 'bread' and 'maniacs') springs from the new concept of bakeries that are also cafés. Featuring innovative and exclusive products made following traditional recipes. It is a business model that combines the tradition of the bakery with the modern service of the café, where you can have breakfast, lunch or afternoon tea while chatting or surfing the internet. The logo aims to combine tradition and modernity. It uses a classic typography, Bodoni, to which we have added a few teardrop terminals, the rounded end-strokes, which give it dynamism and a certain irreverence, setting the word 'pan' (bread) apart and coming to an end by depicting the dot of the 'i'. This is the hybrid, iconoclastic ethos behind the brand, which also features in the ad copy that goes with the packaging and other elements—such as placemats, napkins, or bags—all on pastel-coloured backgrounds.
Zumex packaging
Zúmex manufactures professional citrus and fruit juicer machines. A new line of bottles have been developed for supermarkets and points of sale where the customer can squeeze their own fruit and take away fresh orange juice in bottle of their choosing, from 25cl to 1,5L. The bottles are made from translucent HDPE plastic. The ergonomic design is important from a usability point as the customer is responsible for using and refilling the bottle. From a technical point, the product design has been led by strict production and logistical restraints and at minimum costs. Within this context, the challenge was to give personality and unity to the range of six bottles. A simple but formal solution to complex requirements. The graphic is one of the personalisation options available that Zúmex offers to its clients.
Único Musk
Musk is a highly valued substance in perfumery. It is very frequently used to give body and quality to many perfumes. Its delicate aroma evokes purity, clean skin, peacefulness, smoothness. The cylindrical bottle, the textile texture of the box, the graphic... and all, in the design of the Único Musk, want to evoke the pleasure of the habitual, of things simple, natural, authentic.
Arquitectura de la casa
The aim of this publication was to show the projects in a very clear and didactic form, thinking in the readers who are not familiar with reading and interpreting blueprints. It is a book that is aimed especially at this uninitiated public who are nevertheless interested in good architecture and who wish to understand the keys features of each project and the reasons for the solutions. The book is a response to this goal. From the format to the inside composition, everything is designed according to the clarity with which the projects are set out and also in harmony with the way of working and the philosophy of the authors.