9.60

This is a mass-market range of men’s cosmetic products distributed exclusively through 1,500 stores of the Spanish supermarket chain Mercadona. The line is positioned around concepts such as fitness, sport, and physical exercise, and the packaging design reinforces these ideas.

The name alludes to the notion of a sporting record, while the packaging references the morphology of muscle. All 100 ml and 200 ml containers were designed with an ergonomic shape and manufactured in flexible plastic, making them highly resistant and easy to carry in a sports bag.