If there is one market segment in which the language of forms is of critical importance, it is that of fragrances. Reaching the target and being able to connect with them is fundamental, for that reason it is vital to master the language of forms, materials, finishes, colours, graphics, so the buyer identifies with the design, feels comfortable with it, and regards it as part of their lifestyle. The world of perfumery involves a high emotional component and reaching the consumer’s heart is a challenge which we have been engaged in for many years over copious projects.