Fragrances.

If there is one market segment in which the language of forms is of critical importance, it is fragrances. Reaching the target audience and being able to connect with them is fundamental; for this reason, it is vital to master the language of forms, materials, finishes, colours, and graphics, so that the buyer identifies with the design, feels comfortable with it, and regards it as part of their lifestyle. The world of perfumery has a strong emotional component, and reaching the consumer’s heart is a challenge we have been committed to for many years across numerous projects.