Coffee cups. Cafés Valiente (Coffee Brand). 2002
We were asked to design a cup that could be clearly differentiated from the rest. A unique cup that Cafés Valiente could use as a brand symbol at coffee shops where their coffee is served. Since the cups are to be used at restaurants, and not at home, the requirements of the design were very specific: resistance, durability and possibility to be piled up. These conditions reduced the design options available. The only element we could work with was the handle, and that is what we did. We decided to invert the position of the handle, to put it upside down. We designed the handle horizontally achieving an aesthetically interesting solution. Both circles, the cup and the handle, were viewed at the same level. In addition, the new handle positioning often works better than a traditional handle making it easier to lift when a cup is full.