Packaging is communication and its role is to engage with the public and transmit the values of the product and the brand. For many years, wine label designs had a certain style that clearly indicated the wine’s origin: Rioja, Bordeaux, Alsace, etc. However, the emergence of new wineries in recent years has brought about novel ways of designing wine labels. For us, it is important to express something, but something that relates to the wine, the winery, the brand— the label is not a blank canvas where you can do just anything. The wine label is an invitation, and like every good invitation it must be suggestive, attractive, credible. It must tell a story, speak of the wine and its pleasures. An invitation is a promise, and promises are kept.