It seems that it is from the age of thirty onwards when people begin to drink and appreciate wine. It is as though a more mature stage of life has been reached, one which is better adapted to the calm and tranquillity required to enjoy it. This is the origin of the name of the wine. The origin of the design of the label is the way we found of representing this ambiguous number of thirty-something.

The underscore _ is an invitation to write what is missing. When a form asks someone to fill in information, an underscore is used. We decided to only put 3_ on the front of the label, in die-cut text on white paper, so the wine would provide the colour.