Ego

Graphic design and pack for men's fragrance. Cosméticos RNB. 2010

Ego aims to connect with a modern audience, concerned about their appearance, for a sophisticated elegance. The faceted glass pack has been painted in matte silver, such that the volume of the piece is solid and clearly defined. Ego uses a visual language which is direct and at the same time refined. The logo has been dealt with equal strength, starting with a Didot typeface in which the characteristics of the letter ‘g’ have been enlarged so that in context, three letters together form a single entity with more personality. It is distributed exclusively at the Mercadona chain of supermarkets.

Ego

Graphic design and pack for men's fragrance. Cosméticos RNB. 2010

Ego aims to connect with a modern audience, concerned about their appearance, for a sophisticated elegance. The faceted glass pack has been painted in matte silver, such that the volume of the piece is solid and clearly defined. Ego uses a visual language which is direct and at the same time refined. The logo has been dealt with equal strength, starting with a Didot typeface in which the characteristics of the letter ‘g’ have been enlarged so that in context, three letters together form a single entity with more personality. It is distributed exclusively at the Mercadona chain of supermarkets.