El Juego de los Ciclistas
Packaging for board game. Nacho Lavernia. 1999
The idea was that the board game did not look like a typical one. We did not want it to share graphic attributes typical of other board games. There were two reasons for this, the first one is that the board game is geared to a specific demographic that recognizes these cyclists from their childhood, and the second one is that, since it has fifteen miniature hand painted lead figures, it could not be confused with a game for children. The materials used such as cardboard, paper and wood, and the text on stamp of rubber, give it a natural look, avoiding the “designed-product” image.
Play the game!: Los Ciclistas – www.losciclistas.com
LAUS ADG-FAD 2003