Solcare 2012

Packaging design for a sun-care range sold in Mercadona supermarkets. The project was defined by a highly demanding brief: to optimise processes and costs without sacrificing perceived quality, attractiveness, or strong shelf presence.

For a total of 36 product references, we designed just two bottle formats. These containers accommodate different caps and dispensing systems—pumps, sprays, disc-top closures—while effectively responding to the project’s dual objectives. On the one hand, they solve logistical and production challenges; on the other, they allow a wide and clearly differentiated product range to be created from only two packaging designs, each with a strong and recognisable personality.

Colour plays a key role in distinguishing the different sub-ranges—sun protection, tanning, aftersun—while the graphic design ensures rapid and intuitive product identification. This is achieved through the prominent and powerful use of a numeral indicating the protection factor, a decisive element in the purchasing process, which simultaneously reinforces the visual identity of the range.