Update cookies preferences

Zara Parfum Intense

Women’s Fragrances

Client Zara

Year 2018

Packaging
Product Design

Awards

PENTAWARDS 2019.
Silver. Luxury. Perfumes

ADCV 2019.
Gold. Product Packaging

WORLD BRAND DESIGN SOCIETY 2021.
Bronze. Structural Packaging Design

Fragrances

This is Zara’s top fragrance range. We designed a bottle with a rounded square cross-section, in line with the basic range, featuring a smooth and seamless transition between the shoulders and the neck. It is made of heavy glass, characteristic of premium fragrances, and features painted inner walls, giving the bottle the appearance of having two skins: a transparent outer layer and an inner layer in silver (later versions were produced in other colours, such as red or pink).

The lid was designed as a continuation of the neck and finished with a transparent outer cover, creating the same double-skin effect as the body of the bottle.