Zara Parfum Intense
Women’s Fragrances
Client Zara
Year 2018
Packaging
Product Design
Awards
PENTAWARDS 2019.
Silver. Luxury. Perfumes
ADCV 2019.
Gold. Product Packaging
WORLD BRAND DESIGN SOCIETY 2021.
Bronze. Structural Packaging Design
Fragrances
This is Zara’s top fragrance range. We designed a bottle with a rounded square cross-section, in line with the basic range, featuring a smooth and seamless transition between the shoulders and the neck. It is made of heavy glass, characteristic of premium fragrances, and features painted inner walls, giving the bottle the appearance of having two skins: a transparent outer layer and an inner layer in silver (later versions were produced in other colours, such as red or pink).
The lid was designed as a continuation of the neck and finished with a transparent outer cover, creating the same double-skin effect as the body of the bottle.