Bottle and graphic design for freshly squeezed orange juice. Zúmex. 2012
Zúmex manufactures professional citrus and fruit juicer machines. A new line of bottles have been developed for supermarkets and points of sale where the customer can squeeze their own fruit and take away fresh orange juice in bottle of their choosing, from 25cl to 1,5L. The bottles are made from translucent HDPE plastic. The ergonomic design is important from a usability point as the customer is responsible for using and refilling the bottle. From a technical point, the product design has been led by strict production and logistical restraints and at minimum costs. Within this context, the challenge was to give personality and unity to the range of six bottles. A simple but formal solution to complex requirements. The graphic is one of the personalisation options available that Zúmex offers to its clients.