Kölln is a leading German manufacturer of whole oat products. Although its standard products were already available in Spain, the packaging was redesigned to reposition and relaunch the brand specifically for the Spanish market. The global advertising agency FCB led the process and developed the brief.
The new packaging needed to feel more approachable and optimistic in tone, while clearly differentiating itself from mainstream competitors by emphasising its premium positioning. Printed on recycled card, we adopted a contemporary colour palette, carefully combined to communicate the different muesli flavours directly and intuitively. This was achieved through typographic treatment and a two-dimensional illustration of a bowl, forming a semi-circle that acts as the focal point of the design. To complete the pack, we incorporated a die-cut window revealing the bowl filled with Kölln’s finest natural ingredients.
