The design of this family of wines focuses on the `moments’ which prompt people to buy wine for. The idea is that each type of wine has a particular ‘moment’ to enjoy. What are the reasons for someone deciding to buy a bottle of wine? A meal with friends, an intimate dinner, preparing something special for guests, a party, a soothing bath… The design is based on various settings, which only reveal the bottom half of the picture. It’s like telling only the beginning of the story… the ending is reserved and known only to its merry protagonists.