Zara Woman

Zara approached us to redesign its best-selling women’s fragrance range. The brief called for an evolution of the existing design, ensuring that customers would continue to recognise the collection. Our focus was placed on the bottle and the cap, while only minimal changes were made to the secondary packaging.

Previously, the bottle featured a cubic design with very pronounced edges—an aesthetic that has become commonplace in the fragrance market—and a cylindrical cap. We began by working with square forms, while also searching for that defining element that would give the design character. The edges were softened, the faces subtly curved, and a transitional joint was created between the bottle’s shoulders and the cap, making the latter appear as a seamless continuation of the glass. The cap itself was also redesigned with a rounded square shape.

The result is a smoother, more feminine appearance than the previous design, while also conveying a higher perception of quality thanks to the increased weight of the bottle. The range comprises seven fragrances, divided into two groups: one with clear glass and black caps, and another featuring the more sophisticated variants, with tinted glass in black, red, or white.