The main goals were:
-Creating an image with its own personality, consistent with the product quality standards and the “Luxury Skin Cells” range concept.
-Conveying these attributes: elegance, sophistication, gentleness, exclusivity.

Usually finishes like stamping, embossing, shine and metallic finishes, and so on, are different resources added to the design in order to add premiumness to the product look. Here the idea was to use all those finishing resources as the design and layout key elements . On the one hand, an organic metallic shape which evokes the idea of cells and that transforms on each box to personalise each of the products. On the other hand, the text is blind embossed without ink, giving the “cells” the maximum focal point of the design. The jar has been designed with colours and forms in harmony with the range.