Natura is a highly regarded cosmetics and fragrance manufacturer and a market leader in Brazil. The company is also strongly committed to social development, with a particular focus on the Amazon region and on improving the living conditions of local communities, while promoting the sustainability of its natural ecosystems.
Over the years, Natura has also become a benchmark for quality design, as evidenced by its impressive headquarters in São Paulo, its refined product design, and its creative communication campaigns. In this project, the brand sought a design that would communicate the simplicity of a line aimed at women looking for a practical, accessible, and uncomplicated product. At the same time, the brief specifically called for an organic, feminine, and contemporary feel.
