Perfume gift boxes are a widely used sales tool. Alongside the fragrance itself, they typically include complementary products such as aftershave, body lotion, or deodorant in the same scent. They encourage purchase through a dual incentive: price—always more advantageous than buying the items separately—and the appeal of the gift itself.
This gift condition takes precedence in the design, defining a series of visual and perceptual qualities. The packaging must be suggestive and attractive, as it is conceived primarily as a gift; it is also intended to be kept and reused. The presence of a floral image conveys delicacy and alludes to the fragrance within. Golden strokes accompanying the black-and-white imagery, together with the austerity of the composition, lend a sense of distinction.
This is further reinforced by the discreet presence of the brand, deliberately distanced from any overt promotional intent (the design was developed in close collaboration with the client’s marketing team). The suggestion of humility implied by the box’s modest size becomes, in itself, a statement of confidence in the brand’s prestige.
This idea is echoed in a different way on the sealing strip—intended to be discarded once opened—where the brand name appears in large but incomplete lettering, subordinated to the restrained elegance expected of any truly well-considered gift.
