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Generalitat Valenciana

Autonomous Government of Valencia

Client Generalitat Valenciana

Year 2018

Logo
Corporate identity

All works

In 1985, the Generalitat asked La Nave studio to design the symbol for the institution, based on Peter IV of Aragon’s helmet. Over 30 years later, they decided to revamp the symbol and recommissioned the same authors (Nacho Lavernia and Daniel Nebot). The typography has been replaced with a much more legible font, not associated with any trend, and the design of the symbol has been harmonised throughout by equalising the thicknesses of the lines, giving more weight and more solidity to the tilted shield, and omitting features that, due to their small size, caused problems when reproducing the image.