Utopick Adviento

Advent calendars have only recently arrived in Spain, but they have done so with great impact. Companies see them as an opportunity to connect with their end customers by appealing to emotion and offering a pleasurable, engaging experience.

The triangle dominates the entire design of the Utopick calendar, firstly because of its link to the brand—a small paper boat made of triangles—and secondly because it echoes the shape of a Christmas tree. The calendar comes in a triangular box containing 24 smaller triangular boxes, decorated with golden geometric patterns that transform them into Christmas ornaments.

That is precisely what they are: designed to hang on the tree, giving them a longer life than usual and a central presence throughout the festive season. Inside, delicious pieces of chocolate—created especially for the calendar with bespoke motifs—await the day marked on each little box.