Marina Alta

The brief was comprehensive: to design a new bottle and new graphics for Bodegas Bocopa’s best-known and best-selling wine. For this reason, it was essential to maintain a clear connection with the previous design. Regarding the bottle, two fundamental requirements were set. The first was to reduce the weight of the glass to below 600 g (in some export markets, heavier bottles are either not permitted or subject to environmental taxes). The second was to preserve the height and typology of the former bottle: Rhine-style, slender (unlike Burgundy bottles), and without shoulders (as opposed to Bordeaux bottles).

To achieve a lightweight bottle, highly original or disruptive forms had to be avoided, as such shapes—often asymmetrical or featuring irregular surfaces, engravings, or reliefs—require a greater volume of glass and make weight reduction unfeasible. The proposed design weighs under 540 g. The elegance of the bottle lies instead in its proportions and in the harmonious interplay of curve and counter-curve that defines the transition from the body to the neck, subtly distinguishing it from other Rhine-style bottles.

The graphic language begins at the capsule, featuring a striped pattern that evokes a nautical aesthetic. It continues with a bas-relief anchor on the glass and concludes with a narrow label whose curved upper and lower edges suggest the sails of a ship or the movement of the sea. A bold, powerful sans-serif typeface counterbalances the softness of the bottle and label, ensuring that the brand—already well established in the market—remains the focal point of the design.