GOCCO

Gocco, the Spanish brand specializing in children’s and youth fashion, dared to explore a new territory: fragrances for boys and girls aged 2 to 6.
Our proposal was to create a design that encourages play, while maintaining a contemporary and refined aesthetic—one that sparks curiosity at first sight.

The SuperOrange and SuperGreen bottles break away from the clichés of children’s perfumes, drawing inspiration from the tactile, the volumetric, and the sensory. With their smooth, rounded shapes, they establish a natural connection with little ones, avoiding the usual stereotypes: the bottle does not depict anything specific—it is neither an animal nor a TV character. Instead, it is an object open to each child’s imagination. Today it may be a submarine, tomorrow a spinning top, or even a gentleman with a hat.

Color reinforces this identity: the vibrant orange of SuperOrange and the deep green of SuperGreen convey energy and character, while the packaging graphics complete the ensemble with dynamism and coherence.
The result is a contemporary, stimulating, and functional design that embodies the essence of the brand while inviting children to imagine stories and play without limits.