Etnia Happy Gels

Fruit, chewing gum, biscuits, and mojitos—objects that usually belong to everyday consumption or are quickly discarded—have found a new lease of life in Etnia’s fun and vibrant Happy range. They have been reinterpreted as body lotions (Happybodys) and shower gels (Happygels), resulting in appealing and distinctive fragrances.

Happygels form part of the youthful and energetic product lines offered by Etnia, a new make-up and cosmetics brand. The design and communication are clearly focused on a young audience, with humour playing a central role throughout the project—from the bottle design to the illustrations, where old engraving techniques meet the visual language of comic strips, and extending to the informal, playful, and suggestive tone of the copy.