The sense of smell has an amazing capacity to conjure up old memories and we like nothing less than to reminisce of trips to our favourite cities. ETNIA’s Fragrance Collection is dedicated to the trendiest neighbourhoods of the biggest and most famous cities. From London’s well known and vibrant, Brick Lane to Pekin’s unexpected, and avant garde, 798 Factory. Neighbourhoods and streets which set the trend around the world were the inspiration to create the fragrances and to design the packaging, from structural to graphic design. Rounded bottles give reference to the global nature of cities, to traveling and at the same time it serves as a magnifying glass, to amplify the map of the neighbourhood, which is seen from the inside of the bottle and reverse of the label.