The collection of mass-market fragrances, Comotú, designed for Mercadona, was aimed to be a simple product, in harmony with its price, but with a surprisingly premium appearance. In order to achieve a good brand image and minimise the costs of production, only one bottle design was used for the eight different fragrances, four in black (for men) and four in white (for women). The range of fragrances are differentiated by coloured lid tops. The shape of the bottle is rounded and curved, and the outer packaging use either a gloss finish or metallic inks. The overall packaging design transmits high quality and modern attributes at a competitive price. It’s hugely popular launch demonstrates that a mass-market product can benefit even more with a good design.