Babé

The Babé cosmetics brand is distributed exclusively through pharmacies. We designed the brand identity and packaging for the four product divisions within Babé, each defined by its own colour and symbol.

The objective of the packaging design was to convey a more pharmaceutical identity rather than a cosmetic one. The text is set against a white background, emphasising that the product’s characteristics and benefits are of fundamental importance to Babé.

Since its launch, we have been responsible for all of Babé’s communication, including packaging, displays, point-of-sale materials, exhibition stands, promotional gifts, and the website.