This identity posed the challenge of working with multiple initials that were difficult to read and pronounce, as well as a lengthy title that was hard to recognise and memorise. The proposed solution sought to turn necessity into virtue by responding to a typographic problem with a typographic solution.
To address the initials, we developed a functional composition that prioritised readability and recognition. The result is a compact unit in which both the initials and the full name are integrated into the logo itself. Stable and powerful, the mark works effectively in white or black against colour. Its neutral, timeless character conveys the sense of standing and rigour required by the brief.
