Criterio is a fragrance targeted for men searching for an exclusive product of quality, but at a lower price than perfumes of luxury range. The container suggests masculine elegance. It is a glass transparent polyhedron with edges and planes producing shines and reflections, helping to create a double sensation of hardness on one side and luxury on the other. The packaging was solved with graphics that make reference to the faceted shape of the container. It is exclusively distributed at Mercadona.