Dehesa de Luna Biodiversity Reserve Estate is located in Campo de Montiel and encompasses a protected area of almost 3,000 hectares of outstanding ornithological interest. From its hills, it is possible to observe a wide variety of bird species, including imperial and golden eagles, short-toed snake eagles, goshawks, kites, peregrine falcons, bustards, red-legged partridges, and many others.
The visual identity we designed brings together two key elements: the moon and birds. The wine labels were initially conceived as pencil drawings in which different birds—one for each wine—are superimposed over the moon. This graphic resource also allows for the development of a coherent visual language across future products planned for the estate, such as cheese, olive oil, honey, and others.
