Graphic and structural design for a personal care line. Ecoalf+RNB. 2023
Ecoalf is a Spanish sustainable fashion brand that uses fabrics and materials made from plastic waste collected from the sea. In 2022, they decided to launch a personal care line. It was evident that this new line should align with the brand’s environmental commitment and positioning. Our involvement went beyond packaging design, as we were engaged from the outset in product concept and development, working collaboratively with the marketing, production, and formulation teams to find the most eco-friendly solutions.
The solution resulted in a line of multifunctional products with environmentally friendly ingredients and processes, including solid and powder products that eliminate the need for water. By removing water, we reduced weight and CO2 emissions during transportation. This allowed us to eliminate plastic bottles and opt for lighter, more sustainable packaging. Additionally, all products are sold for use in specially designed reusable aluminum containers. The packaging, both for the aluminum containers and the products themselves, is made from eco-friendly materials, including recycled cardboard, compostable pouches, and cellulose paste. The graphics serve as a means of communication, explaining the purpose and functionality of each item and the overall line, making it easier for the end customer to make environmentally conscious choices.
For this launch, Ecoalf has opted for an alliance with RNB, a cosmetic group with a pharmaceutical background and over 30 years of business experience in the sector.
According to a study carried out by the technological institute (ITENE), a 74% reduction in CO2 emissions and a 70% reduction in water consumption is achieved compared to equivalent conventional products during one year of use.
Photography: L&C, Ernesto Sampons, Daniel Molina.