Ecoalf Wellness

Ecoalf is a Spanish sustainable fashion brand that uses fabrics and materials made from plastic waste collected from the sea. In 2022, the brand decided to launch a personal care line. It was clear that this new range had to align with Ecoalf’s environmental commitment and positioning. Our involvement went beyond packaging design: we participated from the outset in product concept and development, working closely with the marketing, production, and formulation teams to identify the most environmentally responsible solutions.

The result is a line of multifunctional products made with eco-friendly ingredients and processes, including solid and powder formats that eliminate the need for water. By removing water from the formulations, both weight and CO₂ emissions during transportation are significantly reduced. This approach allowed us to dispense with plastic bottles and opt for lighter, more sustainable packaging. All products are designed to be used with specially developed reusable aluminium containers. The packaging—both for the aluminium containers and for the products themselves—is made from eco-friendly materials, including recycled cardboard, compostable pouches, and cellulose pulp. Graphics play a key communicative role, explaining the purpose and functionality of each item and of the range as a whole, making it easier for consumers to make environmentally conscious choices.

For this launch, Ecoalf partnered with RNB, a cosmetics group with a pharmaceutical background and more than 30 years of experience in the sector.

According to a study conducted by the technological institute ITENE, the range achieves a 74% reduction in CO₂ emissions and a 70% reduction in water consumption compared to equivalent conventional products over one year of use.

Photography: L&C, Ernesto Sampons, Daniel Molina