El Capricho

El Capricho is a renowned restaurant specialising in beef. Gourmets from across Europe, Japan, and the Americas make the pilgrimage to Jiménez de Jamuz, a small village in León, to savour the extraordinary experience of dining in this temple of what is considered the finest meat in the world, carved into the mountainside.

The packaging design seeks to combine tradition and innovation, fusing the austerity of traditional materials with bold graphic design to reflect the powerful, honest, and singular identity of El Capricho. The use of materials such as handmade cardboard, wood, string, and cloth for a gourmet product not only conveys values of authenticity, terroir, and tradition, but also creates a surprising and distinctive consumer experience. The notion of a signature product is expressed through quotations from José Gordón himself—the driving force behind El Capricho —which speak of a history shaped by generations.