El Juego de los Ciclistas

The idea was that the board game should not resemble a conventional one. We wanted to avoid the graphic attributes typically associated with board games. There were two reasons for this: first, the game is aimed at a specific audience who recognise these cyclists from their childhood; and second, as it includes fifteen hand-painted lead miniatures, it could not be mistaken for a children’s game.

The materials used — cardboard, paper and wood — together with the rubber-stamp typography, give the game a natural, tactile quality, deliberately avoiding the appearance of an “overly designed” product.

Play the game!

Los Ciclistas — www.losciclistas.com