Etnia Fragance

The sense of smell has an extraordinary ability to evoke memories, and there is little we enjoy more than reminiscing about trips to our favourite cities. Etnia’s Fragrance Collection is dedicated to the trendiest neighbourhoods of some of the world’s most iconic cities—from London’s well-known and vibrant Brick Lane to Beijing’s unexpected and avant-garde 798 Factory.

Neighbourhoods and streets that set trends worldwide served as the inspiration both for the creation of the fragrances and for the design of their packaging, from structure to graphic language. The rounded bottles allude to the global nature of cities and to the idea of travel, while also functioning as a magnifying glass that enlarges the map of each neighbourhood, visible through the glass from inside the bottle and on the reverse of the label.