Fruit, chewing gum, biscuits, mojitos that have become part of the mundane waiting to be consumed or end up in the bin, have found a new lease of life in ETNIA’s fun and exciting new ‘Happy’ range. They have been reinvented as body lotion (Happybodys) and as shower gel (Happygels), resulting in appealing and unique fragrances. Happygels are a part of the young and exciting product lines on offer at ETNIA , a new make-up and cosmetics brand. It is design with communication focused on young people, and with sense of humor playing a central role in the bottle design, illustration (old etching print meets comic strip), and in the casual and suggestive copy.