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Fuego Lento

Red Wine

Client Bodegas Bocopa

Year 2016

Packaging

Packaging

Slow Fire—more commonly known as slow cooked—is an expression that takes us back to the kitchens of a bygone era. It refers to a technique that uses a low flame to slowly draw out intense flavours, evoking images of smoky coal fires, glowing embers, and brick walls blackened by soot. This gradual build-up of soot is the result of time itself: the patient nurturing of something until it reaches perfection. For this reason, soot became the central element of the project.

These fine black particles were transformed into the main graphic resource and applied across labels, boxes, and other supporting media. Slow Fire is not only a culinary technique, but also a way of understanding the essence of both food and life: never rushed, never stressed. Pleasure and haste simply do not go together.