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Generalitat Valenciana

Autonomous Government of Valencia

Client Generalitat Valenciana

Year 2018

Logo
Brand Identity

All works

In 1985, the Generalitat commissioned La Nave studio to design the institution’s symbol, based on the helmet of Peter IV of Aragon. More than 30 years later, the decision was made to update the symbol, and the same authors—Nacho Lavernia and Daniel Nebot—were recommissioned.

The typography was replaced with a far more legible typeface, deliberately detached from passing trends. The symbol itself was harmonised by equalising line weights, giving greater presence and solidity to the tilted shield, and by removing elements that, due to their small scale, caused reproduction issues.