Generalitat Valenciana
Autonomous Government of Valencia
Client Generalitat Valenciana
Year 2018
Logo
Brand Identity
All works
In 1985, the Generalitat commissioned La Nave studio to design the institution’s symbol, based on the helmet of Peter IV of Aragon. More than 30 years later, the decision was made to update the symbol, and the same authors—Nacho Lavernia and Daniel Nebot—were recommissioned.
The typography was replaced with a far more legible typeface, deliberately detached from passing trends. The symbol itself was harmonised by equalising line weights, giving greater presence and solidity to the tilted shield, and by removing elements that, due to their small scale, caused reproduction issues.