Global Omnium

Global Omnium has been dedicated, among other activities, to managing the entire water cycle—from catchment and purification to distribution—for more than 125 years.

We were commissioned to design a new visual identity aligned with the company’s current positioning: a dynamic, modern group with a strong focus on R&D, the use of state-of-the-art technology, a clear commitment to social responsibility and environmental respect, and the ambition to expand its activity and compete in a globalised market.

The drop is the most universal and recognisable icon for representing the concept of water, and it acts as the leitmotif for the activities of the companies within the group. When placed horizontally, it acquires a dynamic character, further reinforced by the use of a colour gradient. This orientation also gives it a distinctive quality: it becomes a drop that appears to be moving forward, clearly emphasising the company’s core activity—bringing water wherever it is needed.

The icon’s simple yet striking form enhances its visual strength, while its geometric outline conveys a sense of technology and reinforces the idea of a modern, forward-looking company. The typeface was custom-developed from Myriad, simplifying certain characters to achieve a more streamlined and contemporary appearance. The use of lowercase lettering lends the logo a more approachable and human character.