GOCCO

Gocco, the Spanish children’s and youth fashion brand, has dared to explore a new territory: fragrances for boys and girls aged 2 to 6.

Our proposal was to create a design that combines play with a refined, contemporary aesthetic, conceived to spark curiosity at first sight.

The SuperOrange and SuperGreen bottles break away from the clichés of children’s perfumes and draw inspiration from the tactile, the volumetric, and the sensorial. With their soft, rounded shapes, they establish a natural connection with young users while avoiding the usual stereotypes: the bottle doesn’t represent anything concrete—it isn’t an animal or a TV character. Instead, it’s an object open to every child’s imagination. Today it can be a submarine, tomorrow a spinning top, or even a gentleman with a hat.

Color reinforces this identity: the vibrant orange of SuperOrange and the deep green of SuperGreen convey energy and character, while the graphic patterns on the packaging complete the whole with dynamism and coherence.

The result is a contemporary, stimulating, and functional design that expresses the essence of the brand while inviting children to invent stories and play without limits.