Hype

The Hype Company is a fertiliser manufacturer and an expert in biotech treatments based on natural sources. As an addition to its catalogue, the company’s R&D team developed an innovative product line focused on flower cultivation.

The brief called for a liquid fertiliser container that could be reused as a receptacle once empty. It is aimed at a young, modern audience who care for their own urban gardens and are just beginning their journey in agriculture. The container was also required to be stackable, with specific constraints regarding the diameter of the opening and the closing cap.

The result is a cube-shaped container reminiscent of classic construction-set blocks, optimising logistics for both the manufacturer and the end user.