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Hype

Structural design for liquid fertiliser container. The Hype Company. 2019

The Hype Company is a fertiliser manufacturer and expert in biotech treatments using natural sources. As an addition to its catalogue, its R&D team developed an innovative line of products focused on flower cultivation. They wanted a liquid fertiliser container that could be reused as a receptacle once empty. It is aimed at a young, modern target who care for their own urban garden and are just starting out in agriculture. The brief specified that the container should be stackable, and also established certain conditions regarding the diameter of the mouth and the closing cap. The result is this cube that brings to mind classic construction set blocks and optimises logistics for both the manufacturer and the users.