Luxury Skin Cells

The main objectives were to create a visual identity with a distinctive personality, consistent with the product’s quality standards and the concept behind the Luxury Skin Cells range, while conveying values of elegance, sophistication, gentleness, and exclusivity.

Finishes such as stamping, embossing, gloss, and metallic effects are typically applied as additional resources to enhance a product’s premium appeal. In this case, however, the concept was to make these finishing techniques the core elements of the design and layout. On the one hand, an organic metallic shape evokes the idea of cells and is subtly transformed on each box to personalise the different products within the range. On the other, the text is blind embossed, without ink, allowing the “cells” to become the main focal point of the design.

The jar was designed with colours and forms that are fully aligned with the overall aesthetic of the range.