Magic Chic is a family of three products—bath gel, body milk, and cologne—aimed at a young audience. The brief called for something different from what was already on the market: less conventional, more playful; something that was not romantic and did not speak about ingredients or product benefits. It needed to be direct and immediately engaging.
This intention is expressed through a simple, emphatic two-dimensional graphic design, set in contrast with the bottle we designed: soft, friendly, and with an unusual shape, complemented by a highly functional cap—an uncommon feature in this type of product.
