Edit (036)

1. 1. Concept

Two design approaches converge in Edit 036: on the one hand, the concept of customisation—the possibility for the user to participate directly in the final configuration of the object; and on the other, the incorporation of the emotional dimension as a fundamental part of the relationship between object and user.

Postmodern design criticised the International Style for its coldness and its uncompromising focus on functionality and production, on the strict values of use and exchange. In response, it brought to the forefront the communicative value of objects—what Jean Baudrillard described as sign value: the ability of an object to represent us, to speak about us, and to convey our lifestyle. Not only outwardly, towards others, but also inwardly, to ourselves—establishing an emotional bond between the object (in this case, the packaging) and the user that transcends pure functionality.

Edit 036 combines industrial techniques with artisanal processes. This approach is increasingly relevant today, as it has a direct impact on product sustainability. At the same time, it is becoming ever more prevalent in the world of luxury goods, where the excellence and exclusivity of artisanal production—rooted in tradition, uniqueness, and the warmth of handmade objects—are especially valued.

2. 2. Approach

Edit 036 is built around two modular elements, both designed under rigorous sustainability criteria: a specially designed central glass piece, available in five different finishes; and a second element that functions both as the cap and as the base of the bottle. This latter component is offered in six different geometries—hence the name Edit 036, as it allows for 36 possible combinations of cap and base.

Each of these components is available in five materials, each presented in three different finishes, enabling the user to create their own bottle by selecting the desired glass model, cap, and base. In total, this system offers 40,500 possible combinations.

The bottle features a label with perfume information and the logo, and is presented in a rigid, lined box that closes with a customisable label. The customisation process takes place through a dedicated website, where users can view and select the different characteristics of each component, actively participating in the creation of their final product.