Massimo Dutti has launched this new men’s perfume, where the name “1985” refers to the year the company was founded. They wanted to give it a contemporary, youthful, and fresh vibe while maintaining the tone of elegance that characterizes the brand.. For the secondary packaging, we adopted the concept of a book so that its display in the store would resemble a library. This is why the information is provided on one of the sides, which functions as a spine. To elevate the perception of quality, it is covered in a textile-like paper and features black stamping for the brand name. Additionally, it has a fabric ribbon that makes it easy to extract the bottle, which also has a label on one side.