Massimo Dutti has launched a new men’s fragrance, 1985, named after the year the company was founded. The aim was to create a contemporary, youthful, and fresh scent while preserving the sense of elegance that defines the brand.
For the secondary packaging, we adopted the concept of a book, so that its in-store display resembles a library. For this reason, the information appears on one of the sides, which functions as a spine. To enhance the perception of quality, the box is wrapped in a textile-like paper and features black stamping for the brand name. In addition, a fabric ribbon facilitates the extraction of the bottle, which also carries a label on one side.
