Naranja de Valencia

A group of producers and exporters made use of the PGI (Protected Geographical Indication), which guarantees that the oranges they distribute worldwide are grown in Valencia and therefore benefit from its well-established reputation for quality. The name of the brand is clear and direct: Naranjas de Valencia—or Valencia Orange in its English version.

All brand applications are centred around the point of sale: boxes, mesh bags, signage, carrier bags, T-shirts for greengrocers, and a website. In the logo, the word Valencia takes visual precedence, as the presence of the oranges themselves—displayed in boxes or mesh bags—makes it almost unnecessary to specify the product.

The chosen sans-serif typeface has been subtly modified to evoke the traditional lettering used on orange labels in the mid-twentieth century, a period in which this graphic tradition flourished, particularly during the first half of the century. The visual identity also incorporates a second key element that complements the logo: an illustration used as a recurring motif pattern, applied across different media such as wrapping paper, signage, bags, and the website.